Kelly Blackwell
& Co.
The case
Open file
Intake form
Two questions.
Then a verdict.
Just the facts of the case.
Q01
How many followers do you have?
Tier
Just starting
Under 1,000 followers
Tier
Growing
1,000 – 5,000 followers
Tier
Building authority
5,000 – 25,000 followers
Tier
Established
25,000+ followers
Q02
What are you actually after?
Motive
Money
Revenue. Paying customers. Real ROI.
Motive
Views
Reach. Eyeballs. Going wider.
Motive
Audience
A real, loyal community that sticks around.
File the case